Supporting Farms, Businesses and Families

A UK-Wide Partnership, Creating a Unified Voice Around Succession Planning

 
About
About Us
The Succession Alliance is a not-for-profit organisation dedicated to championing a progressive, inclusive approach to farm succession. We focus on exploring options, providing a voice for families navigating this journey, and promoting best practices that benefit the family, the individual, and the business.

Rather than working directly with families, we support a network of experts who deliver hands-on guidance and solutions. Our role is to empower these professionals, share innovative ideas, and advocate for a forward-thinking approach to succession that fosters growth and sustainability across the sector.
Succession Planning
Succession planning goes beyond addressing tax concerns. It challenges families to create the strongest farm, nurture the sturdiest family bonds, and secure a lasting legacy for future generations. Taking the first step requires courage and leadership, but it's a vital process to ensure your family's future success.

Succession Experts

Discover the experienced professionals behind Succession Alliance. Our experts specialise in farm succession, providing trusted guidance and innovative solutions to support families and businesses.

The Rural Consultant

Succession Coach and Business Consultant

Mike Mack, "The Rural Consultant," specializes in farm succession planning, guiding farming families through the complexities of passing their businesses to the next generation. With deep agricultural expertise and a practical, people-focused approach, he helps families secure their legacy while building a sustainable future.

Amy Fry Coaching

Business Coach & Facilitator

Amy Fry is a skilled farm succession coach, helping rural families navigate the complexities of succession planning with clarity and compassion. Her supportive approach fosters open communication for a sustainable family future.

Andy Guy Consulting

Succession Coach and Business Consultant

Andy is a fully trained facilitator who helps farming families navigate the difficult conversations which sometimes surround the discussion about farm succession.

Saviour Associates

Succession Coach and Business Consultant

Heather Wildman award winning Independent Family Succession Facilitator

Family Charter

Family Communication Specalist

A Family Charter helps families in business align values, define roles, and build a shared vision for the future. It fosters harmony and protects your legacy by creating clear agreements that everyone supports.

Jo Speed

Mentor, Coach & Facilitator

Professional Life Coach | Mentor | Mediator working with farming families on succession planning | Facilitator | Cow Signals Master Trainer | People Signals Trainer.

How We Can Help

Succession Workshops

Workshops designed to guide farming businesses and support organizations through the complexities of succession planning.

Public Speaking

Inspiring keynote speeches and presentations tailored to audiences at conferences and events across the UK.

Access to Succession Experts

Connecting farming families with a trusted network of skilled professionals in succession planning.

Rousource Library

A collection of blogs, articles, vlogs and research each exploring succession planning.

Uniting Communities for Farm Succession
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Managment Team

Michael Mack

Custodian

Mike Mack, The Rural Consultant, leverages extensive business management expertise to deliver strategic solutions, enhance collaboration, and drive sustainable growth for farming families and rural enterprises.

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Amy Fry

Custodian

Amy brings expertise in coaching farming families through the emotional and practical challenges of succession planning.

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Andy Guy

Custodian

Andy Guy brings a wealth of business management expertise and practical farming knowledge, driving strategic innovation and fostering sustainable growth within the rural sector.

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Matt Lobley

Custodian

Mat Lobley is a director of the Succession Alliance, renowned for his extensive research and expertise in agricultural succession planning and rural business development.

Becky Miles

Custodian

Becky Miles is a Custodian of the Succession Alliance, drawing on her extensive experience in facilitating family discussions and implementing practical solutions for successful rural succession planning.

Heather Wildman

Custodian

Heather Wildman brings visionary leadership to the Succession Alliance, combining her expertise in facilitating change, building collaborative networks, and driving innovative succession strategies.

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Jo Speed

Custodian

Jo Speed provides strategic leadership to the Succession Alliance, leveraging her deep understanding of farm business dynamics and her commitment to fostering collaboration and innovation in succession planning.

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Peter Craven

Custodian

Peter Craven offers strategic insight and leadership to the Succession Alliance, drawing on his extensive experience in communication, marketing, and building strong rural business networks.

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Christine Malseed

Custodian

Christine Malseed provides strategic leadership to the Succession Alliance, leveraging her expertise in mediation, stakeholder engagement, and delivering effective solutions to navigate complex succession dynamics in the agricultural sector.

Matt Swain

Custodian

Mat Swain combines strategic vision with hands-on experience to drive effective business management and innovative solutions for rural enterprises.

Press Releases

The Succession Alliance: Empowering Farming Families to Secure Their Legacy

The Succession Alliance: Empowering Farming Families to Secure Their Legacy

The Succession Alliance is a not-for-profit organization dedicated to supporting UK farming families in navigating the complexities of succession planning, ensuring sustainable growth, family harmony, and a secure legacy for future generations.

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