Peter Craven
Peter Craven offers strategic insight and leadership to the Succession Alliance, drawing on his extensive experience in communication, marketing, and building strong rural business networks.
Born and raised in a family farming business in South Lincolnshire, my roots are deeply connected to the land and the people who work it. After graduating from Wye College, Imperial UCL, with a degree in Agribusiness Management, I returned to the family farm, believing that understanding the numbers was the key to success. However, I quickly realised that farming is about so much more—it's about relationships, especially within the family.
For over 20 years, I grappled with the complexities of family dynamics, learning firsthand how challenging they can be. The turning point in my journey came when I was awarded a Nuffield Farming Scholarship, which allowed me to travel the world to discover how the most successful family businesses thrive. While my own family relationships reached a point beyond repair, my passion for helping others only grew stronger.
Now, I dedicate my time to empowering other families in business, sharing what I’ve learned and providing tools to foster communication, trust, and unity. I believe in acting early—guiding families to protect their legacy and nurture their relationships before it’s too late.