Michael Mack

Michael Mack, known as "The Rural Consultant," brings decades of experience and a deep passion for supporting farming families through the complexities of succession planning. Based in Norfolk, Michael has built a career at the intersection of agriculture, business, and family dynamics. His unique approach combines practical expertise with a commitment to ensuring the long-term sustainability of rural enterprises.

Michael's journey includes a distinguished background as a Nuffield Scholar, where he explored innovative approaches to farm succession. He has delivered nationwide workshops, spoken at leading conferences, and coached countless farming families to achieve successful transitions. In his role as CEO of The Rural Consultant, Michael has become a trusted voice in the agricultural sector, offering strategic guidance on business planning and succession for farms of all sizes.

Recognizing the growing need for collaboration and a unified approach to succession, Michael founded the Farming Succession Trust. This initiative brings together experts, resources, and families to champion progressive planning, helping secure the future of UK agriculture while supporting family harmony and growth.

Michael’s commitment to the farming community goes beyond his professional work. A criminal magistrate and charity leader, he is deeply involved in supporting rural well-being and navigating legal and business challenges. His leadership of the Succession Alliance reflects his vision for a thriving agricultural sector, where businesses and families succeed together.